Most valuable experiences

Product Design
Otto GmbH

Apr 2021 – Oct 2022

My role encompassed the design of a software tool tailored for internal "Retail Marketing Managers." The objective was to enable them to create diverse auctions for the e-commerce platform "www.otto.de," all while emphasizing automation.
 

The initial phase involved establishing a comprehensive design system (design library) to streamline collaboration between the design and development teams. Subsequently, I crafted a high-fidelity wireframe/concept based on hypotheses, primarily centered around potential user needs. These concepts underwent rigorous testing with users.
 

A significant challenge lay in establishing a unified design language across the entirety of Otto IT-Digital Retail. This was pivotal to ensure consistent component behavior and user flow for each department within the organization.

UX/UI Design
BMW Group

Sep 2017 – Feb 2019

I spearheaded a pilot project for MINI, spanning a duration of one and a half years. The project's primary objective was to imbue intelligence into older MINI models, effectively rendering them "smart." In this capacity, I assumed the role of the sole UI designer within the team, shouldering complete responsibility for all visual design aspects.

Screendesign
ProSiebenSat.1 Media

Jun 2016 – Apr 2017

During my 11-month tenure at the streaming provider Maxdome (now known as "Joyn"), I collaborated as part of a dedicated design team. Our primary responsibility was to elevate the user experience within the Over-The-Top (OTT) television domain by undertaking a comprehensive redesign initiative.